WordPress Certified Editor Exam 2025 – 400 Free Practice Questions to Pass the Exam

A backlink is defined as a link from one website to another, which is why the selected answer is accurate. Backlinks are significant in the context of search engine optimization (SEO) because they serve as a vote of confidence from one site to another. When a website links to another, it indicates that the linked content is valuable and credible. This can improve the search engine rankings of the destination site, as search engines consider these backlinks when determining how to rank content.

Backlinks also play a crucial role in driving referral traffic to a site, enhancing its visibility and authority online. They contribute to a website’s overall SEO strategy by helping to establish its relevancy and trustworthiness in a specific niche or industry.

On the other hand, links on the same site to another page refer to internal links, which are important for site navigation and user experience but do not qualify as backlinks. A link that only assists in navigation would not have the same impact on SEO or referral traffic as a backlink. Lastly, links embedded in social media posts may generate traffic but do not define a backlink in the traditional sense, which specifically involves links between distinct websites.